Co-Founder (and Keeper of the Checkbook), The Sparkle Bar
Alexandra (Alex) is Co-Founder, The Sparkle Bar, where she is responsible for executing financial projections, implementing business plans and leading marketing objectives for the brand. Alex is an experienced, dynamic sales and marketing professional with a lifelong passion for makeup and beauty (as a self-proclaimed ‘makeup junkie’), which she brings to her role at Sparkle Bar.
Alex assists in spearheading development of The Sparkle Bar’s product pipeline and creative customer offerings, ensuring The Sparkle Bar always exceeds customer expectations and remains on the leading edge of makeup application with the latest products and services in the industry.
Her passion for meeting new people, developing new relationships and bringing the best talent products and processes to Sparkle Bar makes her a perfect complement to her creative Co-Founder, Leiah Scheibel, and The Sparkle Bar team.
Co-Founder (and Makeup Mastermind), The Sparkle Bar
Leiah is Co-Founder, The Sparkle Bar, where she is responsible for creating and implementing the brand’s makeup and beauty philosophy that every woman deserves to “sparkle.” Leiah brings more than a decade of experience as a makeup artist for Bobbi Brown, Lancôme and Laura Mercier, where she served as one of two exclusively trained, featured artists, as well as a deep understanding of cosmetics.
Leiah is a sough-after artist. Her years of experience in applying makeup to a wide variety face shapes, skin types and age groups makes her well-suited to lead The Sparkle Bar team of talented makeup artists in creating timeless, elegant, show-stopping signature looks for customers.
In addition to developing and implementing The Sparkle Bar’s makeup and beauty philosophy, Leiah prides herself on discovering, sourcing an maintaining the highest level of product excellence, ensuring The Sparkle Bar always uses only the highest quality makeup lines including Armani, Bobby Brown, Chanel, Laura Mercier, Motives, and more.